Our beers are brewed with care. We want them to be enjoyed with care, as well. As the industry leader, we’re willing to go the extra mile to help people enjoy our products responsibly. We take this seriously. Since the launch of our first responsible drinking campaign — back in 1982 — Anheuser-Busch and our wholesalers have committed more than $1 billion to national advertising campaigns and community-based programs to prevent underage drinking and drunk driving.
And we understand this is a team effort. By working together with wholesalers, retailers, educators, parents, law enforcement officials and professional sports teams, we hope to help all consumers drink responsibly. Let’s keep our roads, and our world, safer.